Case Study
Minijammies – Childrenswear Photoshoot
This project for Minijammies brought together warmth, playfulness, and a relaxed sense of everyday style. The brief was to capture the charm and comfort at the heart of the brand’s childrenswear collection — pyjamas designed for softness, colour, and character.
Working closely with the brand team, I focused on creating natural, authentic moments that reflect the spirit of childhood. The images were styled with gentle light, soft textures, and a clean, minimal backdrop to highlight the fabric quality and pattern details.
The result is a set of images that feel both editorial and approachable — perfect for use across e-commerce, lookbooks, and social media.